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BIG: An Analysis of one of the World's Fastest Growing Firms

apetit20

Updated: Sep 9, 2020

BIG is constantly evolving and beginning to implement new ideas and technologies into their designs, allowing them to be innovators within the field.

The Bjarke Ingels Group (BIG) has seen a meteoric rise from a medium sized firm working locally in Copenhagen into the upper echelon of architectural firms worldwide. The firm has become extremely popular for their utopian style of architecture that uses an information driven approach to achieve buildings that are sustainable and aesthetically interesting. BIG is constantly evolving and beginning to implement new ideas and technologies into their designs, allowing them to be innovators within the field. One overlooked aspect of their success can be attributed to their unique approach to managing the firm, as they have instilled certain values within the firm culture not often seen within the profession. Things such as equal opportunity, commitment to research, and valuing good design over making money, are a few things that have allowed BIG to thrive.


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